Wake Robin Limited is an independent strategic advisory practice providing discreet, trusted support to boards, chief executives and senior leadership teams navigating periods of change, growth or complexity.

We work with organisations where experience matters; where the right conversation, challenge or strategic insight can make the difference between good intentions and successful delivery. Our role is not to replace executive teams or management consultants, but to bring independent judgement, practical experience and a fresh perspective to the issues that matter most.

Our work spans strategy, leadership, governance, organisational transformation, public policy, regulation and stakeholder engagement. We are equally comfortable working with commercial organisations, charities, social enterprises, public bodies and investors, particularly where commercial success and social purpose need to be balanced.

Wake Robin was founded by Simon Dukes, an experienced chief executive with more than two decades of leadership across the public, private and charitable sectors. His career has included leading national organisations, negotiating with government, regulators and industry, delivering organisational transformation, strengthening governance and risk management, and developing partnerships that create lasting social and commercial value.

Rather than offering standard consulting packages, we work alongside clients as a trusted adviser. Engagements are tailored to individual circumstances and may involve strategic reviews, executive coaching and mentoring, board facilitation, governance advice, policy development, organisational diagnostics, stakeholder engagement or confidential support to chief executives and chairs.

Many of the challenges facing organisations today cannot be solved by technical expertise alone. They require sound judgement, political awareness, careful stakeholder management and the confidence to ask difficult questions. Wake Robin brings that combination of experience, independence and pragmatism to every engagement.